Het succes van Internal Branding (in Dutch only)
Strong brands are successful because they have many fans that say positive things about the brand and buy more often and more expensively. This leads to better financial results and more satisfied employees. The days when you were able to make empty promises are over. A brand is appealing when it evokes a specific expectation and always fulfils this expectation. In order to achieve this, you need a strong brand positioning. This book is about creating a strong brand positioning that suits the organisation and simultaneously is appealing for the customers.