Internal Branding

A brand is the most powerful tool a company has to bind a customer to it emotionally. It is the icon that gives meaning to its services and products. The brand has already been used for a long time now to steer the perception of the customer into a certain direction. A newer idea is to use the brand internally, too, in order to steer employees. If they embrace the brand and apply it in their work, this increases the chances for the company to make its ambitions in the market a reality. Business Openers helps companies with formulating a clear promise (Brand Positioning), and then fulfilling this promise both internally and externally (Internal Branding).

Internal Branding consists of four phases and is an interactive process in which staff members come up with their own ideas on the brand and get active with it. Business Openers has lots of (practical) experience with setting up this process and facilitating workshops, giving trainings, organising and designing Internal Branding events and developing internal communication.